Elbrus Horology

Elbrus Horology needed a digital experience that could present highly engineered watch accessories with the restraint expected of a luxury brand, while supporting the practical complexity of a growing eCommerce operation.

The challenge was to bring product discovery, detailed technical information, configuration, and purchasing into one system without making the experience feel overly commercial or complicated.

The visual system takes cues from the objects themselves: precise proportions, refined materials and a sense of permanence.

Generous spacing, editorial typography, product-led imagery and restrained motion create a quieter luxury experience, while a structured interface keeps navigation and product discovery clear.

As the website evolved, improving the mobile experience became a key challenge. Product pages combine rich imagery, variants, specifications, supporting content and purchasing controls — all competing for considerably less space.

Rather than scaling down desktop layouts, I reconsidered hierarchy, spacing, navigation, touch interactions, along with purchasing behavior specifically for smaller screens.

I focused on keeping important product information and purchasing actions accessible as users move through long product pages.

The product experience needed to handle different product families, colors, configurations, capacities, specifications, availability, and supporting information while continuing one consistent visual language.

I worked across UX/UI and frontend development, building reusable components and product structures for collection pages, product detail pages, galleries, variants, specifications, related products and commerce interactions.

Working across both design and code allowed responsiveness, interaction, and visual detail to be considered as part of the same process rather than separate stages.